Writing keywords for the App Store can be an important part of your app’s success. Here are some tips to consider when writing your keywords:
- Research your audience and competitors: Look at what keywords your target audience is searching for, and what keywords your competitors are using.
- Use long-tail keywords: These are more specific, and usually have less competition. For example, “photo editing app” is a long-tail keyword that is more specific than just “photo app.”
- Use relevant terms: Make sure the keywords you choose are relevant to your app.
- Use all 100 characters: The App Store allows you to enter up to 100 characters for your keywords, so make sure to use all of them.
- Use keyword phrases: Instead of just single keywords, use phrases that are more likely to be searched for.
- Avoid using non-alphanumeric characters: The App Store will ignore any non-alphanumeric characters, so it’s best to stick to letters and numbers.
- Separate keywords with a comma: This helps the App Store understand which keywords are most important.
There are a few ways you can research your competitors’ keywords on the App Store:
- Check out the “Keywords” section of your competitors’ App Store listing. This can give you an idea of the terms they are targeting.
- Use a keyword research tool: There are several tools available that can help you see which keywords are being used by your competitors. Some popular options include Sensor Tower, Mobile Action, and App Annie.
- Search for your competitors on the App Store: Type the name of your competitors’ app into the App Store search bar and see which keywords are being used in their app listing.
- Look at your competitors’ marketing materials: Check out your competitors’ website, social media accounts, and other marketing materials to see which keywords they are using to describe their app.
- Analyze your competitors’ user reviews: Look at the reviews for your competitors’ app and see if there are any common themes or keywords that come up.
If you’re wondering what long-tail keywords are, long-tail keywords are more specific, longer phrases that people might use when searching for something online. They are called “long-tail” because they are made up of multiple words, and are usually longer than more general, short-tail keywords.
Long-tail keywords are often more targeted and less competitive than short-tail keywords, and can be an effective way to drive traffic to your app or website. For example, “photo editing app for iPhone” is a long-tail keyword, while “photo app” is a short-tail keyword.
Using long-tail keywords can be especially useful for app developers, as it can help your app rank for specific, relevant search terms. It’s important to research and choose the right long-tail keywords for your app, as they can help you reach the right audience and improve your visibility in the App Store.
What’s an example of good App Store Keywords?
It’s difficult to give a single example of “good” App Store keywords, as the best keywords for your app will depend on a variety of factors, including your app’s target audience, the features and functionality of your app, and the competitive landscape in your app’s category.
With that said, here is an example of a set of App Store keywords that a developer of a photo editing app might consider using:
photo editing, edit photos, filters, effects, enhance, camera, picture, Instagram, Snapchat, Facebook
These keywords are relevant to the app and describe some of its key features, such as photo editing and filters. They also include popular social media platforms where people might use the app, as well as more general terms like “edit photos” and “enhance.”
Keep in mind that the App Store allows you to use up to 100 characters for your keywords, so you should try to use as many relevant keywords as possible to help your app be discovered by potential users.