Free UX audit — London and the UK

What we look at

A review is only worth reading if it is specific. We are not going to tell you that your onboarding could be smoother. We will tell you which screen people give up on, why we think that happens, and what we would do about it.

Six areas, every time. Some of yours will come back clean. The ones that do not are usually the reason your numbers look the way they do.

Why it is free

Because it is the most useful way we have found to start a conversation.

Most people who come to a design agency know something is not working, but do not yet know precisely what. Quoting for design work before either side understands the problem does not serve anybody well. Reading your product properly and writing down what we think is the fastest way past that, for you and for us.

Some of what we send back will be things your own team can fix next week without any help from us. That is fine, and we will say so plainly rather than bury it. If you want us to take on the rest, we can talk about it. If you do not, you keep the document and we part on good terms. There is no obligation and we will not chase you.

Who it is for

The audit is most useful if you have a live app or website with real users, or a product close enough to launch that we can click through it. There needs to be something to review — if you are still at the idea or wireframe stage we would be guessing, and a guess is not worth your time or ours. If that is where you are, get in touch anyway and we will point you somewhere more useful.

Three situations come up again and again. If you recognise yourself in one of them, a free audit is probably the right size of first step.

Where a free UX audit leads next

The honest version: nowhere at all, unless you want it to. A good number of people take the document, hand it to their in-house team, and never speak to us again. It is written so that works — no dependencies on us, no deliberately vague recommendations that need a contract to decode.

It is also, frequently, a first step. If you read the findings and decide you want someone to act on them, that is a separate, paid piece of work. Our Blueprint is £12,000 fixed and covers discovery, requirements and full scope, producing a specification any developer could build from. Pro at £30,000 adds the design on top of it. Max, from £75,000, adds the build as well. Those are the prices for doing the work — the audit itself is free either way, and stays free whether or not you go on to any of them.

An audit tells you what is wrong with what exists. A Blueprint tells you what to build next. They answer different questions, and plenty of teams only ever need the first one. We would rather say that here than discover it three weeks into a project you did not need.

Where the findings point at the structure rather than the surface — navigation people cannot follow, flows that fight them, a design system that has quietly drifted — the work that follows is usually an app redesign rather than a product built from scratch.

If you already know you want the full engagement, our app design agency in London page sets out how the three stages fit together. If it is the money you are weighing rather than the process, our guide to how much app design costs in the UK puts those figures next to typical market rates. If you are not sure, start with the free audit and decide afterwards.

Frequently asked questions

What is a UX audit?

A UX audit is an expert review of an existing digital product, measured against how real people actually behave rather than against taste. A reviewer works through your app or website task by task, applies established usability and accessibility principles, and notes every point where the design gets in the way. The output is a written account of what is wrong and what would improve it. It is diagnosis, not treatment — but the diagnosis is the part most teams are missing.

Is the UX audit really free?

Yes. There is no fee, no card, no trial that quietly becomes a subscription, and no invoice at the end. We review your app or website and send you a written document of our findings and recommendations, and that is where the obligation ends. If you later want us to act on what we found, that is paid work and a separate decision — our engagements begin with the Blueprint at £12,000 fixed. Plenty of people never take that step, and the audit is free regardless.

How long does it take?

Usually a week or two, depending on how much there is to look at and how much is already in front of us. We are a small team and we would rather do these properly than quickly. When you send the product over we will tell you when to expect the document, and we will hold to it.

What do I actually receive?

A written document setting out what we found when we reviewed your app or website, and what we would recommend doing about it. That is the whole thing. No severity scoring, no annotated screens, no presentation and no workshop — just our honest read, written down, and yours to keep and to pass to whoever does the work, including another agency.

Do you audit apps, websites, or both?

Both. Our specialism is mobile — iOS and Android, native and cross-platform — and that is where most of our review work sits. But the majority of products have a web surface too: a marketing site, a sign-up flow, a dashboard, an admin panel. Looking at the app in isolation while ignoring the page people land on first tends to miss where the drop-off actually happens, so we usually look at the whole journey.

What happens after you send the document?

You read it and decide. A fair share of what we flag is work a competent in-house team can get on with straight away, and we will say so where that is true. If you would rather we did it, we will talk about which engagement fits — Blueprint at £12,000 for scope and requirements, Pro at £30,000 for Blueprint plus full design, or Max from £75,000 for design and build together. If you would rather not, that is genuinely fine. We will not chase you.

Do you need access to our analytics?

Not at all, but it makes the review sharper. Read-only access to whatever you have — Firebase, Mixpanel, Amplitude, GA4, App Store Connect — helps us tell which problems are actually costing you users rather than which ones simply look worst. Session recordings and heatmaps are useful for the same reason. If you have none of it, we work from the product itself, and we will usually flag setting up proper measurement as a finding in its own right, because it usually is one.