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App Store Optimization (ASO) is the process of improving the visibility and discoverability of a mobile app in an app store, such as Google Play or the App Store. The goal of ASO is to increase the number of organic (i.e., non-paid) downloads of an app, which can ultimately lead to increased revenue and user engagement for the app developer.

There are several factors that can impact the visibility and discoverability of an app in an app store, including the app’s title, keywords, descriptions, and visual assets (e.g., icon, screenshots, and video previews). By optimizing these elements, app developers can improve the chances that their app will be found by users searching for related apps in the app store.

ASO also involves tracking and analyzing data, such as app installs and user ratings and reviews, to identify areas for improvement and to inform future ASO strategies. It’s important for app developers to continuously monitor and optimize their app’s performance in the app store in order to stay competitive and attract new users.